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In fact , an average of one in 10 viewers who annotate on the video said they wanted a dumb loris favourite , which suggests a unmediated link between the animal ’s online popularity and theirillegal craft , researchers say . [ The 10 Most Viral Videos Ever ]

" I ’ve been studying dumb lorises for a long time and the television wholly changed everything , " say study lead author Anna Nekaris , a primatologist at Oxford Brookes University in the U.K. " Nobody knew what a loris was before the YouTube TV , but now everybody knows them . "

A slow loris on a tree.

A slow loris on a tree. Slow lorises are small, threatened primates found in a number of South and Southeast Asian countries, including Vietnam, Cambodia and Thailand.

boring lorises go viral

Slow lorises are nocturnal primates that live in the rainforest of a numeral of South and Southeast Asiatic area , including Vietnam , Cambodia and Thailand . Once considered vulgar , all eight metal money of slow lorises are now recognized as " threatened " — their numbers have dwindled importantly because of habitat passing and assembling and hunting for thewildlife business deal , traditional medicine and bushmeat . Though there are internal law in place to protect the slow loris in all of its native countries , those laws are seldom ever enforced , Nekaris told LiveScience .

In addition to being illegal , the preferent trade of slow lorises is specially concerning because the fauna being sold are doubtlessly taken direct from the wild . Dmitry Sergeyev , who initially upload the tickling TV , claim that his pigmy slow loris came from a loris nursery .

a capuchin monkey with a newborn howler monkey clinging to its back

" Anyone who say they are breed them are lying , " Nekaris read . " We have skilled menagerie that ca n’t even breed them successfully . "

When Nekaris first saw the popular YouTube video , which lack any information on the conservation publication facing the slow loris , her first thought was n’t that the overweight distaff loris in the video is precious . " My initial response was one of desperation , " she said . " I thought this was the end for the dull loris because it was already divvy up with a devastating local best-loved trade . "

Changing attitudes

A caterpillar covered in parasitic wasp cocoons.

The effects of pop media

" It ’s great to see more empiric investigation of the possible result that popular medium can have on public perceptual experience of wildlife , " said Stephen Ross , a primatologist at the Lincoln Park Zoo in Illinois , who was n’t demand in the study .

In 2011 , Ross and his fellow showed that hoi polloi were more probable to thinkchimpanzees would make great petsif they experience images of the primates in anthropogenic context of use , such as fend next to a mortal . He is interested in seeing if the same is true for deadening lorises —   for example , what type of reactions would leave from a viral television of a loris " move cunning " in its natural habitat ? Whatever the case , Ross is alarmed by the number of YouTube commenters who pronounce they want a pet ho-hum loris . [ Image Gallery : 25 Primates in Peril ]

two white wolves on a snowy background

" If 25 percent of the 10 million viewers of the video are expressing a desire to have a loris as a pet , that is a Brobdingnagian issue , even if only a very small dimension of those people really take activeness on those impulse , " Ross told LiveScience . " These populations are precarious enough that any upswing in demand could have catastrophic moment . "

Though it ’s hard to straightaway link viral videos to increase pet trade , one thing is certain : The illegal business seem to be getting bad . In late years , there ’s been in increase in the number of outside confiscations , domesticated food market sightings and YouTube plate videos of slow lorises . And while dull lorises were a rare sight on the streets of Thailand in 2009 , you now see up to 12 of the primates being promenade around each night , Nekaris pronounce .

And it ’s not only slow lorises that are potentially harm by the popular media . The illegal pet trade of sloths and kinkajouhas of late impale — Nekaris mark that some celebrities have recommend for realise the exotic animals pets .

A photograph of the head of a T. rex skeleton against a black backdrop.

The bounteous problem , however , may be YouTube itself , Nekaris said . The popular site promptly dispatch porn , videos of drug ill-treatment and other pictorial shot , but videos showing illegal animate being activity are left on the internet site .

" The dense loris telecasting should have been learn down a farsighted time ago because it ’s illegal , " Nekaris said . " By not removing the video but removing others , YouTube is telling the public that this illegal , multibillion clam industry is OK . "

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