Selma Blair, Chloe Bailey and Halle Bailey for Pandora.Photo:Courtesy of Pandora
Courtesy of Pandora
What doChloe Bailey,Halle BaileyandSelma Blairhave in common? They’re all a part ofPandora’s lovely new campaign.
This month — and just in time for Valentine’s Day — the jewelry brand unveils itsBe Love platform, aimed at “celebrating the transformative power of love,” according to a press release.
The video opens on Halle singing the memorable first sentence, “There’s a light, a certain kind of light” but instead of ending with the Bee Gees' “that never shone on me” Halle instead says “thatalways shineson me.” Later in the video, Chloe and Halle, who wear custom pieces made from Pandora, are seen singing affectionately together.
The video clips to Blair as the sun hits her face and the lab-grown diamonds on her shine. She’s also seen embracing her son, Arthur Saint Bleick.
Chloe and Halle Bailey for Pandora.Courtesy of Pandora
Centered on Pandora’s philosophy that love is more than a feeling, it’s a verb, Be Love celebrates love in its many forms and reinforces Pandora’s commitment to outfit anyone looking to add some sparkle to their look any time, anywhere.
Selma Blair for Pandora.Courtesy of Pandora
For the campaign, Chloe shares that to her, BE LOVE means “being your complete, whole self and loving that,” while sister Halle says, “BE LOVE is “unconditional, infinite love. Something that is never ending, that you know is always there. Never questioned — no matter if you fall off a cliff, she’s there to catch you.”
Chloe Bailey for Pandora.Courtesy of Pandora
For Blair, Be Love means “Being present. Being every day, like, ‘How can I make this moment better?’”
Also appearing in the video: artist and model Sasha Pivovarova and model couple Aviana McClish and Colin Alexander as well as rising stars Jocelyn Corona Saiyan Marley, Salem Mitchell, Yumi Nu, Thara and couple Meghan Collison and Jack Spencer.
Halle Bailey for Pandora.Courtesy of Pandora
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In August, the world’s largest jewelry brand, launchesthree new lab-grown diamond collections— Pandora Nova, Pandora Era and Pandora Talisman — with astar-studded campaignaimed at making diamonds accessible to everyone and for any occasion.
source: people.com
