Kim Kardashian’s brand SKIMS become the official underwear partner of the NBA, SNBA and USA Basketball.Photo:Dimitrios Kambouris/WireImage for SKIMS
Dimitrios Kambouris/WireImage for SKIMS
Kim Kardashianis making anotherballerboss move.
On Monday, her shapewear brand, SKIMS, announced it’s now the official underwear partner of the National Basketball Association (NBA), the Women’s National Basketball Association (WNBA) andUSA Basketball, the non-profit organization that oversees men’s and women’s teams participating in international tournaments.
According to a press release, the multiyear partnership will “leverage the power of basketball to generate excitement and demand” and will soon play out at future marquee events, including the NBA All-Star Game and the NBA In-Season Tournament.
Additionally, SKIMS will be featured across a variety of league platforms, from on-the-court signage showcased during broadcasted games to coverage on digital and social channels.
Kim Kardashian announced new SKIMS partnership with the NBA, WNBA and USA Basketball.Dimitrios Kambouris/WireImage for SKIMS
Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up to date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.
“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,” Kardashian, co-founder and creative director, said in a statement. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
The brand’s co-founder and CEO Jens Grede — whose wife Emma Grede works withKhloé Kardashianon Good American — also shared that the “partnership marks a remarkable opportunity for SKIMS and the NBA to work together on what it means to engage the next-generation of fans through basketball.”
NBA commissioner, Adam Silver, noted all the new ways both the organization and SKIMS can interact with their respective fans through the significant collaboration.
Just last week, Kardashian launched an athlete-centered SKIMS campaign, “Every Body is Wearing SKIMS,” starring Oklahoma City Thunder basketballer Shai Gilgeous-Alexander, Brazilian soccer playerNeymar Jr.and San Francisco 49ers defensive endNick Bosaall of whom modeled the company’s new menswear line that officially launched on Oct. 26.
Kardashian launched SKIMS in 2019 and it has since become a billion-dollar company. According toThe New York Times, SKIMSvalued at $4 billionas of June this year.
source: people.com
