Over the past decade Sony has fall from tech giant to clamber underdog , with a series of mistakes and mismanagement causing the firm to miss out on just about every big procession in consumer electronics . But where did it all go improper ?
TheNew York Times ran a wonderful featureover the weekend about the firm ’s declination . It ’s worth read in full , but here ’s a discernment :
“ What rifle incorrect is a tale of lost opportunities and disastrous infighting . It is also the story of a proud company that was unwilling or unable to adapt to realities of the global market place .
“ Sony ’s gravest misunderstanding was that it failed to ride some of the biggest waves of technological foundation in late decennary : digitalisation , a geological fault toward software and the grandness of the Internet .
“ One by one , every sphere where the ship’s company vie – from hardware to computer software to communications to message – was turned topsy - turvy by troubled new technology and unforeseen contender . And these changes only spotlight the conflicts and divisions within Sony . ”
A ok object lesson is the MP3 participant : Sony had the technological and melodious background to launch an iPod - beating digital music gadget long before Apple launch its gadget . It never happened . splendidly , Sony was also belated to flat - panel displays .
Sony made three enceinte error : it focussed on releasing cut down - boundary ironware at the disbursal of releasing products on time and creating software system ; its catalogue of production became bloated and puzzling ; and its online strategy sucked .
Now , Sony is being lead by Kazuo Hirai , the homo behind PlayStation . He ’s plan to slim down the Sony range of mountains , and is focussing on mobile devices ; television camera and camcorder ; and game . He ’s get one hell of a business on his hands . [ New York Times ]
Image bySteve . M ~ under Creative Commons license
FailureGadgetsSony
Daily Newsletter
Get the best technical school , science , and finish news in your inbox daily .
news show from the future , delivered to your nowadays .
You May Also Like
