Stars just went au naturale forGwyneth Paltrow.On Wednesday,ThePoliticianactress and her lifestyle company,Goop, hosted an intimate beauty event in Los Angeles that featured products from the brand’sGOOPGLOWcollection. And in true Goop fashion, it was not your typical dinner party. The A-list guests includingKate Hudson,Demi Moore,Rumer Willis, Rachel Zoe and Erin Foster, were all encouraged to arrive without a single drop of makeup on.Owen Kolasinski/BFA.com“The invitation encouraged guests to forgo concealer, foundation, and other facades and show up as their natural selves,” a press release stated, in an effort to spark otherwise taboo conversations about topics like “wellness and shame.”Owen Kolasinski/BFA.comBefore the event, guests received the three-pieceGoop Glowstarter kit — which comes with a five-pack of skin-supporting ingestible powder supplements, an overnight peel and body luminizer — to get their skin looking and feeling great.Owen Kolasinski/BFA.comThroughout the party, photographer Douglas Friedman shot attendees (includingstylist Jamie Mizrahi and jewelry designerJennifer Meyer) rocking a fresh face, and captured images from the start of dinner, in which Paltrow andartist Alexandra Grant(who is currently datingKeanu Reeves) led a conversation about the perception of beauty, aging and covering up insecurities.BFA.comOwen Kolasinski/BFA.comThis is not the first time the actress has used her lifestyle brand (which is currently selling the now-viralvagina-scented candle) to challenge societal norms. Earlier this year, she launchedThe Goop Lab, a Netflix series that follows Paltrow and her team as they delve into the “unregulated” side of health.The six-episode series covers energy healing, psychedelics, cold therapy, psychic mediums, anti-aging and orgasms.“What we try to do at Goop is explore ideas that may seem out there or too scary,” Goop chief content officer Elise Loehnen says in one clip, before Paltrow — who co-hosts the series Loehnen — asks, “Are you guys ready to go out in the field and make a ruckus?”Netflix said in a press release that the series features, “doctors, researchers, alternative health practitioners, and other experts in mental, physical, spiritual and sexual health.”

Stars just went au naturale forGwyneth Paltrow.

On Wednesday,ThePoliticianactress and her lifestyle company,Goop, hosted an intimate beauty event in Los Angeles that featured products from the brand’sGOOPGLOWcollection. And in true Goop fashion, it was not your typical dinner party. The A-list guests includingKate Hudson,Demi Moore,Rumer Willis, Rachel Zoe and Erin Foster, were all encouraged to arrive without a single drop of makeup on.

Owen Kolasinski/BFA.com

Gwyneth Paltrow, Rumer Willis, Demi Moore Wed, Feb 19 2020 GWYNETH PALTROW AND GOOP HOST GLOW TO DINNER Private Residence, Beverly Hills, CA

“The invitation encouraged guests to forgo concealer, foundation, and other facades and show up as their natural selves,” a press release stated, in an effort to spark otherwise taboo conversations about topics like “wellness and shame.”

Gwyneth Paltrow, Kate Hudson Wed, Feb 19 2020 GWYNETH PALTROW AND GOOP HOST GLOW TO DINNER Private Residence, Beverly Hills, CA

Before the event, guests received the three-pieceGoop Glowstarter kit — which comes with a five-pack of skin-supporting ingestible powder supplements, an overnight peel and body luminizer — to get their skin looking and feeling great.

Rachel Zoe, Crystal Lourd Wed, Feb 19 2020 GWYNETH PALTROW AND GOOP HOST GLOW TO DINNER Private Residence, Beverly Hills, CA

Throughout the party, photographer Douglas Friedman shot attendees (includingstylist Jamie Mizrahi and jewelry designerJennifer Meyer) rocking a fresh face, and captured images from the start of dinner, in which Paltrow andartist Alexandra Grant(who is currently datingKeanu Reeves) led a conversation about the perception of beauty, aging and covering up insecurities.

BFA.com

Gwyneth Paltrow, Alexandra Grant; Gwyneth Paltrow and goop Host Glow To Dinner

Erin Foster, Jamie Mizrahi Wed, Feb 19 2020 GWYNETH PALTROW AND GOOP HOST GLOW TO DINNER Private Residence, Beverly Hills, CA

This is not the first time the actress has used her lifestyle brand (which is currently selling the now-viralvagina-scented candle) to challenge societal norms. Earlier this year, she launchedThe Goop Lab, a Netflix series that follows Paltrow and her team as they delve into the “unregulated” side of health.

The six-episode series covers energy healing, psychedelics, cold therapy, psychic mediums, anti-aging and orgasms.

“What we try to do at Goop is explore ideas that may seem out there or too scary,” Goop chief content officer Elise Loehnen says in one clip, before Paltrow — who co-hosts the series Loehnen — asks, “Are you guys ready to go out in the field and make a ruckus?”

Netflix said in a press release that the series features, “doctors, researchers, alternative health practitioners, and other experts in mental, physical, spiritual and sexual health.”

source: people.com