Tesla CEO Elon Musk tried to convince investor that his chaotic ownership of Twitter was actually in effect for the electric automaker , despite the fact that Tesla shareholders have go through theirstock cost plummetsince Musk decided to buy the blue bird app on a whim last year .
In anearnings callon Wednesday , Musk was asked how he planned to protect Tesla ’s brand and repute from any backlash over his Twitter skill and his controversial political statements , many of which he make on Twitter . It ’s a question that hasweighed profound on Tesla investorsover the past few months , a time where many have begged Musk to step aside from Twitter and start pay attention to Tesla again .
Musk , in a typical fashion , did n’t do the interrogation at once . Instead , he paused andappeared to checkhis follower account and then went off on a rant on how his Twitter business relationship and follower were good for Tesla .
Elon to Tesla Investors: Twitter is your friend.Photo: Christian Marquardt - Pool (Getty Images)
“ I ’ve got 127 million followers . And it continue to grow quickly . That ’s suggest that I ’m reasonably popular . I might not be pop with some masses . But for the vast majority of citizenry , like the follower count speaks for itself , ” Musk said , harmonize toCNBC . “ [ I have one of ] the most synergistic accounts , social media accounts , maybe in the world , certainly on Twitter , and that really predated the accomplishment . So , Twitter is in reality an incredibly potent tool for driving need for Tesla . ”
That stands to be debated . Last yr , Morning Consultreported that the Tesla firebrand had taken a 20 - point hit in favorability among Democrats between October and November and increased by only 4 points among Republicans . This stands at odds with the typical emptor of an electric fomite , the research firm pointed out , who tends to be more liberal . In addition , there have been some report ofcustomers cancel their Tesla preordersor terminating their leases because they ’re “ humiliated ” by Musk ’s behavior .
Do n’t tell Musk that , though . According to the Tesla chief , everything is fine . In fact , other companies could benefit from the marvels of Twitter if they begin tweeting .
“ I really encourage companies out there of all kinds automotive or otherwise to make more use of Twitter and to use their Twitter accounts in path that are interesting and informatory , entertaining , and it will help drive sale just as it has with Tesla , ” Musk said in the net income call .
Musk explained in the call that January had produced the highest monastic order year - to - date than ever in Tesla ’s history , stating that the car companionship was start out orders “ almost twice the rate of production . ” Again , hard to attribute that to Twitter and not consider theeffect of Tesla ’s price cuts , which were up to 20 % on some models , in the increased demand .
Against all betting odds , Tesla deliveredstellar fourth quarter fiscal resultson Wednesday , reporting $ 24.3 billion in tax revenue , an increase of 37 % year - over - year . The fellowship ’s results surpass analysts ’ expectations , and shares rise up 5 % in after - hours trading .
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