Matchmaking website eHarmony have had their hoarding advertpulledfrom London Underground platforms , after their posters read that the companionship had a “ scientifically proven matching system ” .
It also read : " Step aside , fate . It ’s time scientific discipline had a go at beloved . "
Over doing it , right ?
Lipsey continued by dubbing it “ fake news ” and saying that it was proper for the ASA to remove it .
eHarmony , however , have contend against the ASA ’s decision , saying they bring home the bacon better results for person wait for love than those who meet naturally or use other dating methods .
“ eHarmony was conceived on the premise that science and research could be harnessed to help people find love , " said Romain Bertrand , the managing director of eHarmony , in a statement to theIndependent . " For over 17 days , eHarmony has been matching singles into high - quality , long - lasting relationships based upon sophisticated matching standard design by Ph.D. psychologist . "
The say they use an algorithmic process to assist pair people off , based on datum collect from more than 50,000 married couples located in 23 countries . young drug user looking to find love fill out a long questionnaire about their personality traits , value , and interests , adopt by what they are looking for in a married person .
To back their typesetter’s case , eHarmony gave the advertising watchdog a copy of two different studies that purportedly show their dating service lead in higher marital satisfaction . eHarmony then used this inquiry to demonstrate that Modern users also face up a hazard of finding a Modern dear sake .
Advertising authorities fired back , say the study do not reveal their matching system has a high succeeder pace in finding a partner .
" Because the grounds provided by eHarmony did not prove that their matching organization offered users a significantly with child luck of finding lasting love than what could be attain if they did n’t use the divine service , we concluded that the claim ' scientifically proven matching system ' was misleading , " notice the ASA .
Bertrandadded : " Although we respectfully take issue with the ASA ’s findings , we are happy to work with them to assure that our advertising is as clear as potential . "
