Hulu needs owners who are n’t ancient and terrible . Apple needs a streaming video recording service that is n’t ancient and frightening . So based on those unconfirmed theme that Apple isinterested in buying Hulu , I have only one demand : DO IT .

Just imagine for a moment what Hulu would stand for for iTunes , and vice versa : Gone would be the day of having to purchase $ 20 time of year passes one by one . Instead , a single subscription fee would address everything . You ’d practice iTunes to crowd episodes of shows onto your iOS machine for offline viewing . And the Apple television would become the focal point of your living room . In its current form it ’s a neat while of engineering science , but away from AirPlay and Netflix ( the latter of which we all have on like four dissimilar devices ) , Apple TV is hardly a must - have . Apple knows it , too , referring to its streaming hocky hockey puck as a “ hobby ” during this week ’s conference call , while adding that there is much more they could do with it . acquire Hulu would definitely be doing a lot .

The timing all makes sense . Apple is making its bountiful button into cloud / streaming technologies withiCloudandiTunes in the Cloud . And they have a short ton of cash to recreate around with—$76.2 billion . That ’s enough to buy Hulu nearly 40 time over .

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https://lifehacker.com/preview/this-is-icloud-5808952

Hulu , meanwhile , is a company in state of flux . Its programme web ownersapproach the idea of cyclosis with hostilityand were never quite sure whether they want togrow it or smother itbefore they resolve to plunge it .

https://gizmodo.com/the-most-entertaining-thing-on-hulu-is-the-in-fighting-5750936

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https://gizmodo.com/could-hulu-selling-itself-actually-be-good-for-content-5814230

Of course , such a deal probably would also stand for the end of Hulu other streaming devices ( in clock time ) . Apple likes to wholly absorb the company it purchase . Hulu would almost sure become an Apple brand , and when was the last meter you witness an Apple service on a non - Apple gadget ( PCs still ) . The serve would probably be available on Windows , much like iTunes and Safari are . But when whatever prior agreement snuff it , Hulu would likely cease to live on Xbox , Roku , Boxee , PS3 , Tivo , etc . It ’d be an Apple telly exclusive . But it ’d still probably be deserving it .

And what’sthe choice ? Hulu sell to Yahoo and gets run into the ground by inept direction ? Or to Microsoft , where it will be swallow whole by the collective hulk and recede inside its belly eternally ? Or possibly they end up as a Google belongings , which would n’t be so terrible , except how do YouTube and Hulu peaceably coexist ?

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https://gizmodo.com/google-wants-to-buy-hulu-5817497

But more than that , it ’s time for the humans of streaming medium to occur of age . Apple is a caller who embraces new idea . Hulu is a company that sweep up new melodic theme . Yes Spotify is close to capture the attention of the hear masses , and Hulu is close to doing the same with video . But asNetflix can evidence , the stream television world is much tougher than that of streaming music . Hulu needs the business savvy of a ship’s company like Apple to serve them give users what they desire : television over the internet .

https://gizmodo.com/dear-netflix-its-time-to-get-your-shit-together-5820815

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Do it for yourself or do it for us , Apple , I do n’t handle . Just do it . [ Bloomberg ]

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