Buying sum is hard . Unless you ’re a botcher or a chef , it can be unmanageable to tell what ’s what . Does a Boston ass actually come from a cow ’s stub ? Where is the tenderloin ? sassy graphic invention can make it a minuscule easier to answer these questions .
Just askBarcelona - based pattern firm Fauna , which of late designed a whole new pipeline of label for thelocal butcher shop Corella . The conceptis simple : Just show the consumer what they ’re purchase with straightforward lines and bold colours . The label for chicken titty , for case , shows the outline of a chicken with a red box seat over the breast . Simple !
Obviously , it ’s not as elaborated as it could be , but that ’s kind of the point . Most American meat labels are a befuddled jumbal of words and warning that you might not even notice if you ’re buying ribeye or sirloin . Why not use word-painting alternatively ?
It even work with cheese — though I ’ll be the first to say that these are a little bit glossa - in - cheek .
You ’d expect no less from a butcher workshop whose façade calculate more like a fashion house than a shambles . I just hope they do n’t habituate the labels for every core production . Because let ’s be honest : this approach would n’t work too well with baloney . [ PSFK ]
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