What hap when above - norm nerditry cope with traditional PR - speak ? Possibly something like Toyota ’s promotional Open Road Blog ’s report on psychiatrist and Star Trek devotee Willie Yee ’s grace his Prius as if it was a shuttle straight off the starship go-ahead . The result is an unholy mixture of geeking out and selling out .
You have to hand it to the Open Source Bloggers for strain so hard to drop off in their advertising so subtly :
Cruising at warp speed though the blank space - time continuum might not be the Prius ’s master call to fame , but obtain enviable fuel economy from a drive system almost as advanced as one that apply dilithium crystal is one of the car ’s hallmarks … Says Yee , “ When you get into a Prius , with all the electronic stuff , it seems like a space ship . I ’m a Star Trek fan ; I just felt like doing [ dressing the car up as a Federation shuttle ] . When I decided to get the Prius , I suppose , ‘ you screw , I ’m honest-to-god enough I do n’t care what anyone thinks . ”
That ’s right-hand ! Getting a Prius is rebelling ! Especially when you pretend it ’s a spaceship ! But , if any of you out there are read this and thinking “ I ’m gon na go and corrupt a Prius and grow it into the Millennium Falcon , ” the Blog has a subject matter for you :
Our friends in the Toyota Legal Department have asked us to remind you of this : “ Before you attempt any modification to your vehicle , always check off to be sure that your planned change will not vitiate the manufacturing business ’s warranty , negatively impingement performance and safety or make your fomite no longer street - legal . ”
blamed effectual section spoiling everyone ’s fun .
Prius Converted to Star Trek Shuttle . Really![Toyota Open Road Blog ]
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