I really wanted to like the BlackBerry Priv . C’mon!Android on a Blackberry phone!Sadly , the fellowship ’s up-to-the-minute , and possibly last , dart at appeal to exploiter who ’ve long since locomote on fall fabulously short .
What Is It?
A $ 700 ( ! ) Blackberry smartphone , and the first to run Android . It has a 5.4 - in video display plus a lantern slide out physical QWERTY keyboard . The “ Priv ” abide for secrecy and privilege , which hints at built - in software system designed to keep you and your data safe . Under to thug it jam a Qualcomm 808 C.P.U. , 32 GB of storage , and a 18 - megapixel camera with optical figure of speech stabilization . The Priv will be usable on AT&T or through BlackBerry.com set forth November 9th .
Why Does It Matter?
BlackBerry is cave in , as it has been for a while now . But the notion of a BlackBerry phone that scarper Android is challenging — exciting even . Blackberry has developed some spectacular hardware in recent years , but the phones were always hobbled by the BB OS , which was n’t very good to start with and did n’t have any of the apps you wanted . sure enough , you could get them from sideloading third - party app stores , but it was a pain , so opening itself up to the wonderful universe of Android is chic .
Though BlackBerry is a refinement of its former QWERTY gloriole , you get ta at least admire its willingness to keep on trying raw designs . In recent years , many manufacturers have endure the route of just copying the iPhone . BlackBerry keeps trying to reinvent itself , albeit , in a physical keyboard prison house of its own making .
Still , even from the get-go , BlackBerry ’s move to Android with the Priv is right smart belatedly — too late most likely to win anyone over , especially given the phone ’s absurd price .

Design
How do you spell out BlackBerry ? Q - W - E - universal gas constant - T - Y. The Priv continue BlackBerry ’s farsighted tradition of pander to the mythic , dwindle away horde of HARDCORE exploiter who love the physical keyboard which defined BlackBerry in its glory days . This despite the fact that it ’s a flatly passe designing in the epoch of big earphone with lovely touchscreens .
Though it ’s not noticeable when you first take hold of the earphone , the chute - out keyboard ends up being the Priv ’s defining feature of speech , if only because the rest of the sound has to be designed to oblige it . It ’s thicker than most other phones . To its mention , the Priv is n’t cumbersome — unless you skid out the keyboard .
As for the glide itself , it ’s draw satisfying , hardy action . The residual of the earpiece ’s soma quality feel a small punk , and after a few daylight it almost feels like the C fibery back is coming loose and might toss off off one twenty-four hours .

The 2560 x 1440 AMOLED screen would be a nice touch — if BlackBerry had n’t pass with a curved display design that wraps along the long edges . It adds nothing to the experience of the phone , and often just makes textbook at each sharpness heavily to read .
Whereas many producer have made the switch to a USB - C charging port wine — with its super fast advantage — BlackBerry ’s still trapped in the past tense with a microUSB . The past . Kind of a recurring theme , huh ?
Using It
So what about the Priv ’s keyboard ? It ’s small , and the bantam winder are hard to press — it ’s more the superstar of button grind than elegantly typewrite . What ’s more , with the keyboard slide out , the machine is too top heavy to really habituate the keyboard nimbly . The weight also hurts your power to use the cool touchpad feature that get you scroll through webpage with a swipe . The keyboard ends up being an afterthought because it ’s so useless .
You interact with the phone as you should by touching — touching!—the touch screen . The Priv is technically available . I was capable to make call , tally email , and count up guidance , though it was often harder than it should ’ve been . The Priv ’s carrier reception is importantly worse than any other phone I ’ve used recently . I guess the Day when you could n’t get service while stand outside were over , but the Priv proved me wrong . The spotty service matt-up like 2009 .
When you are connected to your newsboy , the Priv fetch along more or less well , though , it does n’t have the zip of top Android phones like the Nexus 6P. The battery holds a day deserving of guardianship . But if you ’re on your phone a mess , do n’t forget home without a charger .

BlackBerry had the good mother wit not to mess up with Android ’s stock experience . The UI looks like Android 5.1 . Great ! BlackBerry does encourage you to employ software like BBM , which I know buff used to love . I have no friends or professional contacts who still use the BlackBerry Messenger .
But the genuine relic is BlackBerry Hub , which is useful if a piffling irksome and dated . Hub is approachable from any CRT screen by pull a little tab that ’s peek out from the side of the covert or by long - pressing the household button . Hub is BlackBerry ’s agenda and message center . As you login to account statement using the telephone — say Twitter , Facebook , and Google — it populate Hub with message and other entropy . The best part is consume my calendar one swipe away at all times . The bad part is viewing all of my message from across many platforms in a anxiety - inducing shower .
And of course , we should accost the matter of PRIVacy . BlackBerry ’s billing sound as the secure Android sound , which I suppose is something that will invoke to some occupation mass and paranoid pop . The security features are outwardly visible through an app called DTEK which monitors your system and options . The good news is that without doing anything , DTEK give me an “ splendid ” military rating for security , owing to my use of common sense measures like a lockscreen pattern , and opting to code my data . I navigated to some land site I roll in the hay to be riddled with malware , and DTEK did not seem to do anything . Maybe that intend it ’s work ?

At any rate , I got no indication that I was secure on the Priv than I would be by exercising daily common sense on any other headphone . It would have been almost witching if BlackBerry could have pulled off aBlackphone degree of securitywhile still hold on to the tone of stock Android , but that ’s not what the Priv is . Not even close .
One thing that make for quite well is the Priv ’s camera . It takes solid photos in the darkness , and the UI is soft to utilize . My one charge is that the autofocus lag really slows you down and often ruins your photo op .
Like
I like Android !
No Like
Laggy execution for the money . Outmoded design . Terrible aircraft carrier service .
Should You Buy it?
I would n’t , for myself , my friends , or even my worst enemy . I suppose there is a form of someone who might want a flagship quality phone that has a keyboard , even if the keyboard is n’t totally utilitarian . Some people might experience more well-to-do with a dumbed down protection app that ’s not doing much .
But there ’s nobody who wants to pay top dollar mark when there ’s a cheaper option that ’s much , much , much better . Get the Nexus 6P instead .
Images by Michael Hession .

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