astonishingly , devote the hype ahead of metre , it ’s looking like Avatar wo n’t dampen I Am Legend ’s December possible action weekend loge office record . Have movies not been changed forever after all , or is there something else going on ?
Despite estimation for the movie ’s opening weekend having been raised survey Thursday ’s midnight hatchway , Friday ’s tally of “ only ” $ 27 million hasmade industry viewers nervousthat Legend ’s $ 77.2 million record will be provide untouched by the end of the weekend , despite increased ticket terms from IMAX sales , in part because of winter storms keeping potential audience indoors .
all the same , the Friday tally was Fox ’s biggest curtain raising day outside of the summertime blockbuster season , and even before the moving-picture show opened , director James Cameron wastalking about the weekend box place not being too authoritative in the long test :
I do n’t think were going to eff where we land for about three weeks . Everybody in our business is so programme to have a final decision on Monday morn , but I think Monday wo n’t mean anything . I think it will tell us what our opening was , but it wo n’t narrate us what we ’ll do the next weekend … Does ( the response ) translate to positivistic word - of - rima oris for women ? Do we lessen less because of the 3D and emotionality ? We do n’t yet . It ’s a self-aggrandising experimentation right now .
Our bet ? Next weekend wo n’t see the usual massive drib - off , as a mix of the effects and the holidays will ride citizenry to iterate viewings . In the long term , though … ? It ’s not go to be another Titanic , but will it have similar word - of - mouth achiever ?
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