Are audiences sick of being lied to?

A few days ago mega - producer and Dimension Films head Bob Weinstein claimed that the much - seethe - about lunar “ found footage ” picture Apollo 18 film was 100 % real . Is he crazy ? Or does he just conceive we ’ll believe anything ?

Either agency , we ’re tired of being lied to by Hollywood .

In an audience withEntertainment WeeklyWeinstein was talk over the succeeder of the newly liberate trailer for Apollo 18 , a film that claims to be made of found footage from a lost lunar missionary station . Then he get out with this whopper about the movie ’s authenticity :

citizenry per se know there are secret being held from us . Look at WikiLeaks : There are secrets that are really true to the world . It ’s not bogus . We did n’t shoot anything , we get hold it . institute infant !

https://www.youtube.com/watch?v=0F6DU6gx7-w

Mind you this was n’t something he told a bunch or fans at a convention — this affirmation was released to the press , as actual fact . Does anyone even believe this clobber any more ? Enough is enough , it ’s time to retire the “ It ’s genuine , we swear ! ” school of motion-picture show candidature . This merchandising practice session is honest-to-goodness and tired , and we ’re not uncoerced play the soft touch anymore .

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If you ’re unfamiliar with Apollo 18 , it ’s a flick about a lost space deputation to the lunar month . The clever tagline for the celluloid — “ There ’s a understanding why we never go back to the Moon ” — says it all . Something horrible pass on the Moon . But sadly , they could n’t just let it stop there . The late financial statement to the press seem to crowd forth the viral campaign ’s endeavor to give some sorting of credibility to the fictitious pic . Hey , we love a fun viral promotion as much as the next Dark Knight fan , but we do n’t take to be jerked around , about a subject that is clearly so imitation .

Then there ’s the matter of backlash . Let us not forget the disaster that wasThe Fourth Kind . After violence feed the audience “ facts ” about the high rate of missing person in Nome , Alaska ( glossing over police force reports that impute these disappearances to excessive alcohol consumption and deadly weather ) the motion-picture show then take a firm stand that alien MUST be sucking up all of Alaska ’s indweller . How can you deny it ? mass are drop , it must be aliens . To back up these claims , The Fourth Kind attacked the hearing with preposterously distorted footage of real alien possession and an owl — you get laid , fact .

“ The Fourth Kind ” Is A Hoax

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The aggressive stance the motion-picture show take on its “ authentic ” alien - possession Roger Sessions only seemed to provoke the audience to move into the theater with one supercilium raised , quick to expose . When their skepticism was assemble with crappy filtered footage , the backlash was brutal .

We ’re not tell “ found footage ” selling that play with the “ Is it real ? ” interrogation is all bad . In 1999 , we all see the heights that fakery could take a film to , with The Blair Witch . It may not have been the first , but it was sure as shooting the most successful — Blair Witch tote up about $ 248 million worldwide . And it was fun . I think of quite clearly take in interview members vigilantly defend Blair Witch ’s genuineness at a first showing . Sure they were being befool , but it least the lie was plausible . I could well be convinced that a crazy soul mutilate three tiddler on a bivouacking tripper . But you will never convert me that the tapes from a lose lunar delegation were distinguish by Dimension Films . Never .

Plus that marketing trick was a achiever over 10 eld ago ! The only individual that ’s been able to repair the found footage joke is J.J. Abrams and his Cloverfield viral piece . The team behind Cloverfield take fake realism to a whole young level . They create an alternate realism with potbelly , politics conspiracy and slushies . Instead of demand that people trust their prevarication , they daydream up a mankind people were desperate to be a part of . This is the model we wish more incur footage film would take .

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To be fair , we ’re not whop Apollo 18 . We enjoyedthe trailerand even oohed over the space madness moments . But our enjoyment did n’t get along from the fact that we consider this film was made up of real outer space footage . We were activated because this film has the potential difference to bring back the stagnant musical genre of skill fiction horror . Hollywood has n’t drive home good space repulsion since Sunshine . Paranormal Activity is another corking example of a mockumentary that did n’t market itself as fact , it marketed itself on the footing that it scare off the blaze out of masses because it felt real . It lulled the audience into slowly buying into the act , without having to dwell . Let this be a warning to next found footage flicks like sphere 51 .

Apollo 18 trailer appearance why we can never go back to the lunation

We ’re also not say that mockumentary film should be banned . Or viral marketing , for that subject — Apollo 18 has a fairly great Russian cosmonautviral happening right now . And we ’re slut for a honorable internet puzzle . We just do n’t require the capitulum of a studio to judge and convince us that they found mysterious alien footage on the Moon .

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