Amazon spokesperson Maggie Sivon said in an emailed instruction to Gizmodo that the CIRP ’s reports are false . “ Just because an analyst house reports something does n’t make it true or fact , and in this case , the research is not precise , ” she said . “ Prime membership proceed to grow as the value members receive uphold to increase . ”
CIRP claim there was a substantial change from 2020 and 2021 when the tech giant added 30 million U.S. members per year as reliance on on-line shopping grew during the acme of the pandemic , lend the total number of endorser to 170 million , adding by June 2022 , prime rank overleap to an forecast 168 million .
CIRP immortalise consumer data using information from purchase activity that allows the company to look into consumer behaviour and corporate performance . It tracked the number of individuals using Amazon Prime for the first clip , alternatively of concentrate on the total act of pay home .
Image: Getty Images (Getty Images)
The news do as Amazon ’s prime rank has steady grown since 2013 when the society started tracking its interior Prime data which revealed a total of 17 million members at the time . CIRP ’s new report on the reckon turn of Prime members show its maturation has decelerate considerably , potentially to a deadlock .
“ Based on these estimation , we find that Prime rank has essentially stopped grow in the US , after many years of exceedingly dissipated increment , and then modest outgrowth in the last two or three long time , ” theCIRP reportsaid .
Although CIRP exact there was a substantial drop in Prime membership , Amazon read there are more than 200 million appendage worldwide and attributed the increase to Amazon ’s launch ofThe Lord of the Rings : The Rings of Power , which the company says brought in more new member than retiring video content .
Amazon has also begun softly flap out a Prime Lite membership in India , which the company enunciate is only being offered on a circumscribed fundament . The benefit are set to let in complimentary two - mean solar day shipping , savings on shopping , and Prime Video ’s full catalogue with advertizing for a reduced membership fee .
Prime Lite is an addition to the ship’s company ’s existing memberships including Prime Student and Prime Access which was of late tot up as a discounted membership for those who qualify for authorities aid .
Sivon confirmed Prime Lite is being try in India , tell apart Gizmodo , “ We continue to put and introduce to keep adding to the incredible value of Prime — offering members even more selection , sole deals , quality content , and convenience . ” She total , “ As part of that , we ’re constantly testing new offering to enable more people to enjoy these benefits . Prime Lite is one of these trial run , just in India , to serve even more of our local customer . ”
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